Bentley’s Pet Stuff aimed to increase brand awareness and drive customer engagement across its numerous locations. The challenge was to create a unified media strategy that would resonate with local markets while maintaining the brand’s core values. The company also required media training for store representatives to communicate effectively on television and at in-store events.
Christine Bachman and Associates developed a robust public relations strategy that addressed Bentley's Pet Stuff's needs through the following actions:
Television Segments: Secured over 22 television segments per month across various locations, featuring store representatives who were thoroughly media trained to ensure consistent, engaging messaging.
Product Display Coordination: I managed the setup and presentation of products for TV segments, ensuring that displays were visually appealing and aligned with Bentley’s natural ethos.
Vendor Collaborations:
Secured partnerships with key vendors to create in-store promotions and media events highlighting new products and exclusive offers.
Grand Openings:: Arranged monthly volunteer opportunities that aligned with Dr. Iteld’s values, fostering a positive image and building relationships with key stakeholders.
Integrated Campaigns: Developed and implemented a cohesive media strategy that combined organic and paid media efforts across all locations, managed from the corporate office.
Cross-Channel Alignment:
Worked closely with a 15-member in-house marketing team to ensure that couponing, website content, and in-store promotions were aligned with public relations and advertising campaigns.
To elevate Olympik Signs' profile and highlight their accomplishments, a comprehensive public relations campaign was developed, focusing on the following key strategies:
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Headquartered in Dallas, Texas and Chicago,
llinois, Serving Clients Nationwide
Serving Clients Nationwide