International Home and Housewares

The International Home and Housewares Association (IHA) is a venerable institution with an 86-year history as the authoritative voice of the housewares industry. As a not-for-profit, full-service association, IHA organizes The Inspired Home Show, the world’s premier exposition for home products. This flagship event, also known as IHA’s Global Home + Housewares Market, serves as a key platform for showcasing innovations and industry trends. Christine Bachman and Associates has played a pivotal role in enhancing the show’s media visibility for over a decade.

Challenge

The primary challenge was to secure and manage national media interviews and TV segments that would spotlight the diverse range of exhibitors and products at The Inspired Home Show. With numerous new and returning exhibitors, it was crucial to provide equitable coverage and engage media effectively to maximize the show’s visibility and impact.

Solution

Christine Bachman, a key member of the Publicity Team, utilized her extensive experience and profound understanding of the show to develop a comprehensive media strategy. Her approach included the following components:

Solution #01

Media Coordination and Scheduling:

Media Outreach
Christine skillfully coordinated with national media outlets to secure high-profile interviews and TV segments. Her deep familiarity with the show allowed her to align media interests with relevant exhibitors, ensuring comprehensive and impactful coverage.

Solution #02

Creative Segment Production

Event Promotion:
Leveraging her creativity, Christine produced engaging segments that showcased a wide array of products. These segments were designed to highlight innovations and provide valuable exposure to all exhibitors. Her approach included interactive features, such as live demonstrations with inventors and product showcases, which captured the attention of both media and viewer

Solution #03

Spokesperson Media Training:

Sponsor Visibility: To ensure effective representation, Christine provided targeted media training for IHA board members and show staff. Her training emphasized key messaging, presentation skills, and interview techniques, enabling spokespeople to confidently and clearly communicate the show’s value and the innovations on display..

Results

Christine Bachman continually demonstrates exceptional expertise in managing media relations for The Inspired Home Show. By leveraging her extensive experience and innovative strategies, Christine has significantly enhanced the show’s media presence, benefiting both IHA and its member exhibitors. Creative thinking and strategic planning achieve high-impact media coverage. This reflects Christine’s invaluable contribution to the success of this prestigious event.