MEDICAL
Dr. Lawrence Iteld, a renowned plastic surgeon, sought to differentiate himself in the competitive field of aesthetic medicine by emphasizing his innovative surgical techniques and his commitment to minimizing opioid use in postoperative care. With no prior public relations experience, Dr. Iteld partnered with Christine Bachman and Associates to elevate his profile and communicate his unique approach to both the medical community and potential patients.
Rising to the Challenge
Dr. Iteld wanted to increase awareness of his pioneering methods, particularly his effective strategies for reducing opioid prescriptions for patients recovering from procedures like breast augmentation.
Additionally, he aimed to enhance his visibility through media exposure and community involvement, particularly in charitable activities and high-profile events
Solution
Christine Bachman and Associates developed a comprehensive PR strategy to achieve Dr. Iteld's goals, focusing on the following elements:
Solution #01
Media
Outreach
Television Features : Dr. Iteld was featured in numerous television segments, including in-studio interviews and on-site visits by WGN's Medical Watch. These segments highlighted his innovative techniques in botox, fillers, and surgical procedures, as well as his commitment to reducing opioid dependency.
Educational Content:Developed content that emphasized Dr. Iteld’s unique approach and the benefits of his techniques, positioning him as a thought leader in plastic surgery.
Solution #02
Community and Charity Involvement
Charity Events:Facilitated Dr. Iteld’s involvement in breast cancer charity events and professional sports charity initiatives, increasing his visibility and engagement with the community.
Volunteer Opportunities: Arranged monthly volunteer opportunities that aligned with Dr. Iteld’s values, fostering a positive image and building relationships with key stakeholders.
Solution #03
Public Speaking and Networking
High-Profile Events: Coordinated Dr. Iteld’s participation in industry conferences and events, allowing him to share his expertise and connect with peers and potential clients.
Panel Discussions and Workshops:
Arranged speaking engagements where Dr. Iteld could educate audiences on his surgical techniques and recovery strategies.
Results
Dr. Iteld’s groundbreaking work and insights were prominently featured in several renowned magazines, television segments and online news media. The focus was on shedding light on the dangers of opioid overuse and the urgent need for reform in prescribing practices. These features provided an in-depth look at his efforts to combat the epidemic and his innovative approaches to pain management. Dr. Iteld was also featured for innovative ways to use botox and breast augmentation.
Cliff Morgan, Wealth Management Advisor
Video Section
To elevate Olympik Signs' profile and highlight their accomplishments, a comprehensive public relations campaign was developed, focusing on the following key strategies:
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llinois, Serving Clients Nationwide
Serving Clients Nationwide