NON-PROFIT
Operation Cover Chicago, a church-led toy drive, aimed to provide holiday gifts to underprivileged children in the community. For six consecutive years, Christine Bachman and Associates partnered with the church to secure widespread media coverage and drive donations, ensuring the toy drive’s success and growth year after year.
Rising to the Challenge
Each year, as the toy drive expanded, the need for donations increased significantly. The challenge was to generate continuous media attention to highlight the growing need for toys and financial contributions, particularly in the lead-up to the holiday season. Ensuring strong media presence before, during, and after the toy drive was essential to sustain and grow community and corporate support.
This was also a challenge with so many toy drives and TV stations having their own toy drives so making this one stand out and leveraging our relationships was key
Solution
Christine Bachman and Associates executed a comprehensive public relations strategy to support Operation Cover Chicago, focusing on the following key areas
Solution #01
Pre-Event Media Outreach:
Key Media Interviews: Secured interviews with various reporters and stations to highlight the need for toy donations, emphasizing the toy drive’s growth and the increasing number of children served each year.
Donation Appeals:
Featured stories on major news outlets like WGN TV, which spotlighted the toy drive’s mission, leading to a surge in donations from both local individuals and corporations.
Solution #02
Event
Coverage:
On-Site Media Presence: Organized extensive media coverage on the night of the toy give-away, ensuring that TV stations, newspaper reporters, photographers, and radio reporters were present to capture the event and interview the pastor
Real-Time Updates: Coordinated live broadcasts and social media updates to amplify the event’s reach and engage the community in real-time.
Solution #03
Post-Event
Follow-Up
Outcome Stories: Facilitated follow-up stories in various media outlets, showcasing the impact of the toy drive, the overwhelming support received, and the positive outcomes for the children and families involved
GoFundMe Campaign: We supported the church’s GoFundMe campaign by leveraging media coverage to drive donations, including a notable instance where a WGN TV story helped raise over $17,000, directly contributing to the purchase of additional gifts for children in need.
Results
Dr. Iteld’s groundbreaking work and insights were prominently featured in several renowned magazines, television segments and online news media. The focus was on shedding light on the dangers of opioid overuse and the urgent need for reform in prescribing practices. These features provided an in-depth look at his efforts to combat the epidemic and his innovative approaches to pain management. Dr. Iteld was also featured for innovative ways to use botox and breast augmentation.
Cliff Morgan, Wealth Management Advisor
Video Section
To elevate Olympik Signs' profile and highlight their accomplishments, a comprehensive public relations campaign was developed, focusing on the following key strategies:
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