The goal of public relations agencies – in contrast to ad agencies – is simply to promote companies, people, or products through editorial coverage that’s typically referred to as “earned” or “free” media. This would be, for example, stories featured on websites, print news publications, relevant magazines or TV programming.



Although public relations and advertising may share a common goal in general (promoting their clients and showcasing them as exciting and relevant), the methods used to develop awareness are different.

Advertising, which consumers know is paid for by a client, is sometimes viewed more critically because of that reason. But articles in a respected magazine or appearances on TV shows bring the plus of validation by a third party and, as a result, are typically more well-received.

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Christine Bachman & Associates is a company with a reputation for consistent innovation at the highest level of public relations.

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Some of the effective tactics involved with smart public relations include:

  • Writing and distribution of easy-to-read and interesting press releases
  • Writing or proofreading speeches that connect with your customers.
  • Write pitches about your company or product and submitting directly to relevant media contacts. As a former journalist, Christine understands what makes a pitch compelling and more likely to generate awareness of your company, product or service.
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  • Initiating and following through on special events that achieve public outreach and media relationships.
  • Perform in depth market research
  • Expanding your business connections through networking or sponsorship at industry events that can boost your profile
  • Copy writing, blog writing for relevant Web sites
  • Promotions via social media
  • Appropriate responses to online negative review or opinions
Christine Bachman and her associates were able to elevate our brand. Not only did she get us into the trade magazines that matter in our industry, but we were featured on television and the front page of a business newspaper. We are very pleased with her company and continue to work together.
Rob Whitehead, Co-Owner, Olympic Signs
We have been working with Christine Bachman and her team over the past 2 years. Christine has been a valuable asset to our marketing team, specifically utilizing her resources locally and nationally for print and visual media outlets, as well as increasing viability at local events.
Dr. Lawrence Iteld, MD, Chicago Plastic Surgery

With our firm as your public relations experts, we’ll evaluate your company or product and clearly identify positive images and what makes your efforts stand out from the competition.

Then, we’ll utilize that unique message into uplifting media stories that place you front and center in the minds of consumers.

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